Bobby Kotick: Activision is "considerate of the culture" at Blizzard

Reader Comments (Page 1 of 1)

4-28-2008 @ 5:24PM

Nizari said...

If it ain't broke, don't fix it.

As long as Blizzard products continue to have the same mass popularity that WoW, Starcraft, and Diablo have (as well as those oh-so-lucrative merchandising tie-ins), Activision won't touch it with a 30-foot pole. Now the real question is if Blizz every starts to falter, how bad would Activision let Blizz get before they'd step in and try to "fix" it?

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